Van Houten — Product Content System
2024·case·Creative Direction, Campaign, Photography
Integrated educational and brand-forward product content system for Van Houten cacao.
Roles
Creative & Content System Design
Production Direction
Post-Production
Gallery
Objective
Develop scalable product content combining educational tutorial formats with elevated brand-forward visuals.
Strategy
Create a synchronized production system where tutorial content and hero product visuals could be produced simultaneously — ensuring efficiency, consistency, and platform adaptability.
Execution
3-man team production at Van Houten's creative hub in Sweden. Delivered 10 videos (educational + product-focused) and 30+ product images within a tightly optimized production workflow.
Results
- 10 multi-format video deliverables
- 30+ high-end product images
- Unified visual system for website and YouTube
- Optimized workflow from tutorial filming to hero imagery within minutes
Deliverables
- Educational tutorial videos
- Brand-forward product films
- Hero product photography
- Website-ready visual assets
