About
Every brand asset should pull its weight in revenue. Strategy that ends in a PDF is strategy that fails. I build systems where positioning, creative, and acquisition work together — because that's the only configuration that actually grows a business.
I've spent 14 years directing campaigns for Mercedes-Benz, BMW, TikTok, and Swedish House Mafia — leading teams of up to 12 across 5 European markets, overseeing €1M+ in cumulative production investment. That work taught me how to build creative systems that scale under pressure.
Then I built my own. Swedish Fiction was a multi-domain SEO ecosystem I grew to 12,000+ monthly visitors and exited for a six-figure sum. In 2026, I solo-built Bohemy — a complete proptech platform — in roughly 400 hours using AI as my entire engineering team. Total infrastructure cost: around €1,000.
That combination is rare. Enterprise creative direction. Founder execution. Full-stack technical delivery. I operate at a level where strategy and implementation aren't separate departments — they're the same person.
I work directly with founders and leadership teams. No juniors, no account managers, no translation layer. AI handles the production volume that used to require a team. You get one person who thinks like a strategist and ships like a studio.
How I work
Consulting & creative direction — ongoing partnerships where I embed as your senior creative and growth resource.
Brand Engine Builds — 4-week sprints delivering complete brand-to-revenue systems. From €8,000.
Creative leadership roles — I'm open to the right long-term position. Head of Brand, Creative Director, or CMO-adjacent, at companies building something worth building.
Fit
Best fit if:
- — You need brand and growth wired into one system
- — You're past the logo stage and need commercial infrastructure
- — You value speed, clarity, and direct access to senior talent
Probably not the right fit if:
- — You need a logo or visual identity refresh only
- — You want a large agency team and weekly status meetings
- — You're not ready to move fast
Leadership Philosophy
Creative direction is not aesthetics alone.
- — Define positioning clearly
- — Align teams around a unified vision
- — Structure scalable systems
- — Deliver measurable results
- — Maintain creative integrity under commercial constraints
I focus on building creative infrastructures that scale — not just producing isolated assets.
