Swedish Fiction — Digital Asset Network (Build & Exit)

Objective

Build a category-leading brand ecosystem of comparison platforms helping users choose the right union. Capture high-intent search demand through SEO + structured UX. Scale lead generation through a sustainable content and authority strategy. Turn the ecosystem into an asset that could be sold.

Strategy

A new high-value affiliate program created an opportunity to build a category-leading comparison experience for Swedish unions. I acquired a portfolio of strategic domains and developed a brand architecture designed to rank across multiple search intents — from student guidance to profession-specific union comparisons. Built 3 primary comparison platforms supported by an SEO satellite network. Designed filtering and comparison UX to match users with the most relevant union options. Combined technical SEO + content strategy to earn rankings across multiple terms. Developed supporting social presence (Facebook / Instagram / YouTube) to extend distribution. Maintained brand relationships and ensured unions were presented accurately.

Execution

Built the full ecosystem — platform architecture, UX structure, tracking and analytics. Wrote core content and managed freelancers for copywriting/design assets. Ran ongoing optimization to maintain rankings and conversion rates. Built a repeatable content production pipeline and internal linking architecture. Worked directly with Unionen and the affiliate platform for campaigns and creative assets.

Results

• 12,000+ monthly unique visitors (SEO-driven)
• Low six-figure SEK monthly revenue at peak
• 2× winner on Adtraction for most leads generated (platform-wide)
• Five-figure SEK bonus from performance competitions
• Asset exit completed across multiple transactions: majority sold 2015, final sale 2018
• Approx. ~8× multiple on sale value

Deliverables

• Brand architecture ecosystem
• SEO satellite network
• Content production pipeline
• Social media presence
• Full asset exit