Mercedes-Benz Malmö — Rekyl Race
20-hour endurance race captured and distilled into a short-form Mercedes campaign film.
Roles
Creative Direction
Cinematography
Post-Production
Objective
Document Rekyl-Race — Sweden's final test for parachute troops — and translate a 20+ hour endurance event into a focused promotional film featuring Mercedes-Benz as the primary sponsor.
Strategy
The challenge was twofold: capture the authenticity and intensity of a physically demanding military endurance race, and integrate the sponsor organically without compromising realism. The approach centered on documentary immersion — allowing the event to unfold naturally while shaping the narrative in post-production to emphasize tension, endurance, and resilience. Mercedes was positioned not as interruption, but as presence — aligned with themes of performance and strength.
Execution
20+ hour live shoot under dynamic, unpredictable environmental conditions. Full-event coverage from start to finish with structured footage capture to support narrative shaping. In post-production, the material was distilled into a short-form promotional film with controlled pacing and clear sponsor integration.
Results
- Third installment in the Mercedes-Benz Malmö episodic campaign
- Successful integration of sponsor messaging within authentic documentary footage
- High-intensity event translated into a concise digital promo
Deliverables
- Event documentary promo
- Social-ready version
- Campaign installment film
