Graphic Packaging International — Product System
2024·case·Photography, Corporate, Campaign
High-volume product photography system delivering 500+ unified assets across global inventory.
Roles
Production Leadership
Art Direction
Post-Production
Gallery
Objective
Create a unified visual system for the company's full packaging inventory, delivering consistent product photography for sales and marketing use.
Strategy
Design a scalable production framework capable of producing both lifestyle-based product shots and precision cutouts, ensuring color and angle consistency across all deliverables.
Execution
Three-week structured production period including set builds for natural environments and controlled studio capture for clean cutouts. Collaboration with engineers ensured technical accuracy for component photography.
Results
- 500+ unified product deliverables
- Standardized visual system across entire inventory
- Assets optimized for global sales and marketing channels
Deliverables
- Lifestyle product photography
- Precision cutout images
- Component photography with engineering supervision
- Unified color and angle consistency framework
