Evidensia — National Visual Production
2023·case·Photography, Corporate
National photography assignment covering 50+ clinics across Sweden over 4 months.
Roles
Visual Brand System Development
Corporate Photography Leadership
National Production Rollout
Gallery
Objective
Create a cohesive and scalable visual identity across 50+ veterinary clinics nationwide, delivering headshots, lifestyle imagery, and location photography for multi-channel brand use.
Strategy
Develop a consistent photographic system adaptable to diverse clinic environments — ensuring visual cohesion across Sweden while preserving local authenticity.
Execution
Traveled nationwide over a 4-month period. Captured professional headshots of all employees, environmental portraits, workflow-driven corporate lifestyle photography, and architectural imagery of each location.
Results
- 50+ clinics photographed nationwide
- 4-month nationwide production
- Unified visual identity across all locations
- Assets used across website, recruitment, and marketing funnels
Deliverables
- Professional employee headshots
- Corporate lifestyle photography
- Environmental portraits
- Clinic location photography
- Brand-ready image library
