Bohemy — Proptech Platform

Objective

Most of my work is building brands and campaigns for other people. Bohemy is what happens when I build one for myself. Selling a home in Sweden starts with a blind decision — sellers pick an agent based on a kitchen-table meeting, not data or verified results. Existing platforms either sell contact details to multiple agents simultaneously or are owned by the industry they claim to rank objectively. Bohemy was built to fix that: match home sellers with the right agent — anonymously and based on data.

Strategy

Position Bohemy as intelligence, not a listing site. Three principles enforced architecturally, not as marketing promises: • Anonymity — the seller controls the entire process. No account, no login, no data shared until they choose to be contacted. • Exclusive matching — one agent at a time, technically enforced in the platform architecture. • Outcome-based scoring — agents ranked on verified sales results, area depth, and responsiveness. Not on who pays the most for visibility. The brand system was built to feel like the opposite of Nordic real estate platforms. No clutter, no stock photos, no screaming CTAs. Calm, data-forward, closer to fintech than property portals.

Execution

Designed and built the entire platform solo, using AI as a force multiplier. Product strategy, brand system, UX, frontend, backend, data architecture, automated valuation model, agent scoring algorithm, and content engine. The platform covers thousands of verified agents across Sweden, with neighborhood-level pricing data and programmatic SEO across hundreds of pages. The exclusive matching system ensures one agent contacts the seller at a time — enforced in code, not policy. The platform is live at bohemy.se, where sellers are matched anonymously with a single agent. The same content engine also powers the seller guides on the platform — for example the guide on how to switch real estate agent mid-contract, and the guide on declaring a property sale to Skatteverket, both written to capture high-intent search demand at the exact moment a seller is making a decision.

Results

• Live platform covering thousands of verified agents across Sweden
• Neighborhood-level pricing data and automated valuations
• Programmatic SEO across hundreds of location and property pages
• Exclusive one-agent-at-a-time matching enforced in architecture
• Anonymous, account-free seller experience

Deliverables

• Proptech platform (frontend, backend, data layer)
• Automated valuation model
• Agent scoring algorithm
• Brand system and product UX
• Programmatic SEO content engine